Starting a business is easy ...right? Just ask Bill Gates—he says it’s all about revenue, cost, and profit. If that sounds like a "how hard can it be?" moment, you’re not alone! If only succes
s were as simple as subtracting costs from revenue and poof, profit!
The reality? It’s a bit like trying to solve a Rubik's cube while blindfolded. Business isn’t just about the math, but how you juggle the fundamentals in your market. Business is fundamentally an exchange of value, but putting all the pieces together is where things get tricky. That’s where the Four Pillars come in—Message, Market, Merchandise, and Media. Nail these, and you’ll be sipping that margarita on the beach in no time.
Want to know how to turn these pillars into profit? Type "learn more" in the comments, and let’s get started.
Up next, we’ll break down what really happens during a sale. Spoiler: it’s a little more complex than just saying, “Sold!”